By: Leonard Fuld, Chairman, Fuld + COMPANY 


Last week I read a techie blog about Google that blew my mind.   The article stated that “Each year, Google changes its search algorithm 500-600 times.” What company have you ever heard of that updates its core product nearly twice each day? 
I guess I’m a fact geek.  I enjoy trivia.  I am also in the competitive intelligence business.  That is why I want to take this discussion out of the factoid stage and move it to a much larger conversation, a conversation about understanding your competition.    To truly appreciate Google’s competitive edge is to know far more than learning about new product features.  The intelligence about Google comes from knowing how it competes.